Archive for November, 2015

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The BEST Black Friday Battle Plan

Posted on November 18th, 2015 in Holiday Shopping, Online Shopping by NSBblogger |

Before the turkey’s had time to settle, will you be preparing for battle Black-Friday style? Black Friday – the US holiday retail affair held the day after Thanksgiving – saw 140 million Americans push through store doors in 2014 in hopes of snagging spectacularly discounted goods. Bargain-hunting becomes a sport of Olympic proportions, one that […]

Psychology and Shopping: This is Your Brain on Buying

Posted on November 5th, 2015 in Holiday Shopping, Online Shopping by NSBblogger |

Retailers look forward to this time of year all year long. It’s not because of the twinkling lights or the feel-good music or the sparkles coating every surface, but because they know you’ll be shelling out big bucks with wild abandon. It’s not your fault: your brain’s to blame. It’s hardwired to feel pleasure post-purchase, […]